Why Tech Startups Fail and How to Avoid It

80% of US tech startups fail within the first year. Go through this blog to learn how to try and avoid a startup failure and increase your chances of success!
dori yona
Dori Yona
Published: October 2, 2023
enterpreneur walking away

The United States is home to the world’s largest number of tech startups in the world, with over 72,000 companies competing for success in 2024. However, a staggering 80% of these startups fail within their first year.

This brutal statistic highlights the challenges of launching and sustaining tech businesses. But what are the most common reasons for tech startup failure? And how can founders avoid these pitfalls?

In this blog post, we will look at some underlying reasons behind this trend and share strategies on how to avoid tech startup failure.

Key Takeaways

  • Tech startup failure is common but often preventable.

  • Knowing why tech startups fail helps company owners avoid the same fate.

  • Theory without practice is useless – implement the tips shared in this blog to survive and thrive in the tech world.

Why Do Most Tech Startups Fail?

Most US tech/IT startups fail because of insufficient funding, operating in the wrong markets, poor team building, ineffective marketing, and not engaging in customer conversations. 

Let’s explore each point in detail.

1. Not Enough Funding

One of the biggest reasons behind startup failure is insufficient finances required to run the company and handle growing business operations. That’s because day-to-day affairs like talent acquisition, employee training, client outreach, purchasing office equipment, and software development & support depend on stable cash flows. 

Additionally, failing to hit forecasted sales goals deters potential investors or venture capitalists from injecting much-needed capital into the company. In such cases, the upper management might incur loans to keep the business afloat. But if the company fails to address the issues that brought it to this point, borrowing money creates more problems than it solves. 

In short, due to poor financial management, many tech startups don’t make it past the first year.

2. No Product Market Fit

It’s no secret that the tech landscape evolves at an incredible pace – what’s relevant today could become obsolete in a few months. Some people refer to this concept as ‘product-market fit,’ i.e., offering products or services that align with current market trends and address genuine customer concerns. 

Take Instagram, for example. It started as a location-based social network that let users post check-ins and upload pictures of their meetups. However, the founders soon realized their product was too complicated, and customers weren’t interested in the app’s core features. 

So, they repivoted and made necessary changes in order to adapt to customer preferences, resulting in the Instagram we see today.

Case in point? Tech startups with the wrong product-market fit must readjust or will run out of business.

3. Not building the right team

Having a reliable group of people by your side drastically increases the chances of success. On the flip side, poor partner or cofounder selection usually results in:

  • Frequent disagreements or conflicting approaches that hinder the decision-making process and make it challenging to progress. 

  • Claims of unequal contribution from partners’ undermines trust and confidence in each other’s abilities.

  • A lack of complementary skills, e.g., one partner has strong technical skills, whereas the other excels in client acquisition. Without complementary skills, essential business functions are ignored.

Sometimes, factors contributing to poor team building are subtle and hard to identify until it’s too late. For example, friends-turned-cofounders may insist on equal decision-making authority to maintain their relationship, which leads to delayed action and decision-making gridlocks. 

Note: For additional reading, the Harvard Business Review has an article underlining how poor team building results in startups failing!

4. Bad Marketing Campaigns

In an increasingly digitalized world, few things cause a tech startup to nosedive as rapidly as lousy marketing. It's not just about making a few mistakes; it's about the potential domino effect these errors can trigger.

To illustrate this point, tech startups utilize different marketing channels to ensure their messages reach the desired audience – as every smart company should. But the more marketing channels there are, the greater the risk of:

  • Message dilution: Maintaining a consistent brand message across all channels becomes more challenging confusing potential customers and reducing the effectiveness of marketing campaigns.

  • Resource depletion: Tech startups – or any startup for that matter – generally have limited funds, employees, and free time. Targeting multiple marketing channels consumes valuable resources and requires careful planning.

Startup founders aware of such problems try focusing on channels they believe will yield the highest ROI. However, to play it safe, some tech startups end up mimicking the marketing strategies of top competitors – instead of taking inspiration – and end up without a compelling value proposition that differentiates them from the competition (more on that later).

5. Ignoring Customer Conversations

The last common reason behind tech startup failure is ignoring customer conversions. Notice how the wording isn’t ‘ignoring customer feedback’ because proactively participating and joining customer conversations provides insights that passive feedback alone cannot. 

Unfortunately, too many tech companies fall into the trap of ignoring customer conversations, which sometimes is as simple as signing up to industry-relevant forums or joining a Reddit thread. But if the solution is so simple, why do tech companies fail to implement it? The following are a few reasons why:

  • Lack of resources: As mentioned previously, tech startups are usually strapped for time, personnel, and funds. They lack the resources to gather, analyze, and respond to customer feedback.

  • Excessive product focus: Some tech companies may think that their product or service doesn’t need improvement and that their customers might have little to offer. This know-it-all attitude results in ignoring valid customer concerns and increases customer dissatisfaction.

  • Excessive growth focus: The need to prioritize increasing market share and user base causes the focus to shift towards acquiring new customers rather than keeping existing ones happy.

Not cultivating a customer feedback-centric culture has been and continues to be the downfall of many tech startups worldwide.

Note: According to a report published by a top management consulting firm, increasing customer retention by just 5% results in a 25% increase in profits!

How to Avoid Tech Startup Failure?

While there’s no one-size-fits-all plan to avoid tech startup failure, factors like conducting thorough market research, implementing strong financial management practices, strategic goal setting, continuous adaptation, and effective differentiation are proven strategies that help tech companies transition from the startup to the growth and expansion phase.

The following section explores each point in greater detail.

1. Conduct Thorough Market Research

Thorough market research is as much about knowing your target audience as it is about knowing yourself. It helps startups understand their industry and answers essential questions like does my business idea make sense? Does my product solve peoples’ problems? Will it continue to provide value to users five years from now? Is the market big enough?

Companies that invest time and effort into market research experience higher productivity rates and are better positioned to navigate today’s rapidly evolving technological landscape. According to a study by CB Insights, 70% of startups that engaged in thorough market research were still in business after two years, compared to only 42% of companies that did not.

Whether that involves conducting interviews with industry experts, conducting competitor analysis, or creating focus groups for product-testing purposes, market research should be at the heart of a tech startup’s business strategy. 

As the saying goes, failing to plan is planning to fail.

2. Implement Strong Financial Management Practices

Tech startups must implement strong financial practices to cover high upfront costs like those associated with product development. We’ve already discussed how financial troubles can potentially run early-stage startups to the ground. Now, it’s time to discuss the solutions.

The following are a few tech-startup tips to help you create a robust financial management plan.

Invest in the right areas and be frugal. Early startup success depends on how and where your company spends its limited resources. Focus on investments that generate revenue streams and grow the business, such as product development and marketing. 

Frugality is equally – if not more – necessary. Avoid unnecessary expenses like excessive traveling or renting lavish office spaces (for now). Also, don’t forget to take advantage of government programs offering financial assistance to tech startups.

Seek professional advice. There’s nothing wrong with hiring a financial advisor or an accountant who can help create a financial plan, make sound financial decisions, and help you track your cash flows.

Set the right goals. Ask yourself the important question: what do you want to achieve with your business financially? Startups can pick the right KPIs and track their progress only after setting a clear objective.

Stick to these practices to significantly increase your chances of success.

3. Strategic Goal Setting

Strategic goal setting shouldn’t be limited to the financial realm. Instead, it should translate your company vision into a practical roadmap that guides every aspect (or department) of your company. 

This raises an important question: what does a practical roadmap look like for a tech startup? The answer varies based on the industry and business type. However, here are some foundational steps you can follow:

  • Define your company’s vision and mission. What do you want your company to achieve? What problem are you trying to solve? What value are you trying to create for your customers?

  • Conduct a market analysis. Identify your target market, your competitors, and the key trends shaping your industry.

  • Develop your product or service. What are the core features of your product or service? How will it be different from what’s already in the market?

  • Create an operating plan. Your operating plan should outline your company's goals, strategies, and financial projections. This should also include assigning deadlines to each step of the roadmap.

  • Build your team. Assemble a group of talented and experienced individuals who are passionate about your vision.

  • Launch your product or service. This is where all of your hard work pays off. Get your product or service into the hands of your customers and start generating revenue.

  • Grow your business. Once you have a successful product or service, you can start to grow your business by expanding your market reach, launching new products or services, and acquiring other companies.

Finally, remember to be realistic and flexible, as things don’t always pan out as expected, and you will need to readjust to overcome obstacles that come your way. This conveniently brings us to the next point.

4. Continuous Adaptation

Continuous adaptation is the ability of a business to quickly and effectively respond to changes in its environment. This includes changes in technology, customer preferences, and the competitive landscape. I recommend reading the book “The Lean Startup” to learn more about this in detail. 

Continuous adaptation is essential for tech startups, as the industry shifts and evolves constantly. Startups need to quickly adapt to new technologies, new customer needs, and new competitors to stay ahead of the curve.

There are several things you can do to foster continuous adaptation:

  • Create a culture of innovation and experimentation. Encourage your team members to come up with new ideas and to try new things.

  • Pay attention to customer feedback. Regularly collect customer feedback and use it to improve your products and services.

  • Monitor the competitive landscape. Track what your competitors are doing and identify opportunities to differentiate your business.

  • Be willing to pivot. If something isn't working, don't be afraid to change course.

By following these tips, small tech companies can develop a culture of continuous adaptation that will help them succeed in the long term.

5. Effective Differentiation

In a sea of competition, effective differentiation is key to standing out. Tech startups that set themselves apart by focusing on niche markets, constantly innovating their products by adding new features, and offering competitive pricing have the best chance of attracting and retaining customers. 

Plenty of strategies can help, but for the sake of brevity, consider these three:

  • Create a strong brand identity and messaging that is unique, relevant, and memorable.

  • Tell your story in a way that highlights how your startup is unique and why your target audience should prefer you over the competition.

  • Use social media to engage with customers and show your ‘human’ side. Don’t shy away from adding a bit of personality to your messages and posts.

Take your time building a unique brand voice, and don’t be afraid of experimentation; sticking to standard marketing practices makes you easily forgettable!

Frequently Asked Questions

Find answers to commonly asked tech startup-related questions.

What happens to VC money if a startup fails?

If a startup fails, the venture capitalists lose the money they invested in the company. However, they may get some of their money back if the company has any assets left after paying off its debts and paying its employees and creditors. The remaining money is then distributed to the company's shareholders, which includes the VCs.

What to Do After a Startup Fails?

Once it becomes clear that a startup is failing, i.e., under serious debts and with no hope of improvement, the owners should begin the business closure process. This includes notifying internal and external stakeholders, fulfilling legal and financial obligations, paying off debts and taxes, and closing business accounts, social media handles, and newsletters.


To conclude, tech startup failure rates in the US are high, but with the right approach, company owners can drastically improve their chances of success. 

That said, knowing when to start the business shutdown procedure is sometimes more important than ‘not giving up’ because the latter approach often only delays the inevitable and continues to sap money out of your pocket. 

Shutting down your startup is difficult, and we get it. It’s not glamorous and painfully underlines how your personal endeavor didn’t go as planned. 

But we know many founders who took business closure as a learning experience and went on to become highly successful tech entrepreneurs with their next company!

SimpleClosure assists small and medium-sized tech companies in closing business operations quickly and in a hassle-free way.

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